{"name":"Google Vertex AI","tagline":"Google Cloud's ML and generative AI platform, now branded Gemini Enterprise Agent Platform.","url":"https://cloud.google.com/vertex-ai","category":"models-api","pricing":"paid","price_note":"Pay-as-you-go for models, compute, storage, and pipelines; new Google Cloud customers get $300 in credits. Agent Platform offers limited free tiers for agent compute, memory, and storage.","free_tier":false,"open_source":false,"api":true,"self_host":false,"model_routing":"locked","verdict":"situational","verdict_text":"Vertex AI / Agent Platform is a full-stack shop for teams already on Google Cloud, combining Model Garden, tuning, MLOps, and agent tooling. It supports a wide range of Google, third-party, and open models with deep BigQuery and Cloud integrations. The platform is powerful but sprawling; pricing has many moving parts, and the recent rebranding creates navigation friction.","limitations":["Pricing is fragmented across model inference, compute, storage, pipelines, and management fees.","The shift from \"Vertex AI\" to \"Gemini Enterprise Agent Platform\" means docs, SKUs, and URLs are in transition.","Best value is for GCP-centric teams; multi-cloud or simple API-only users may find it heavyweight."],"strengths":["Full-stack Google Cloud ML and generative AI platform.","Supports a wide range of Google, third-party, and open models.","Deep BigQuery and Cloud integrations for GCP-centric teams."],"use_for":["Teams already committed to Google Cloud infrastructure.","Workflows that need model garden, tuning, MLOps, and agent tooling together."],"skip_when":["You are a multi-cloud or simple API-only user who wants a lightweight option.","Fragmented pricing across inference, compute, storage, and fees is a blocker.","The Vertex-to-Agent-Platform rebrand creates navigation friction you cannot afford."],"receipts":["https://cloud.google.com/vertex-ai","https://cloud.google.com/vertex-ai/pricing"],"affiliate":"none","evidence_tier":"source-verified","momentum":"steady","featured":false,"last_verified":"2026-08-19","observed_by":"whysanesanders","slug":"google-vertex-ai","canonical_url":"https://noemium.com/tools/google-vertex-ai/","attribution":"Noemium catalog data is licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). See https://noemium.com/method/ for how entries are verified."}